Arrowhead Interactive

About Us

Arrowhead Interactive, L. L. C. was founded in 2011 and established as a limited liability company in 2013 by professionals from three different fields of specialization (media research, computer programming, and medicine) to provide unique software applications, market research, and training.  Arrowhead Interactive develops and publishes software, conducts research and analysis, and performs consultation and training in a number of online application areas.  Products and services include games, professional and educational mobile applications, health applications, information-processing software, online traffic analysis, user studies, and design consultation.  Arrowhead Interactive was founded in 2011 and is based in Blacksburg, Virginia.

Arrowhead Interactive’s team includes experts in computer programming, engineering, human-computer interaction, mass communication research, and medicine.  This broad range of backgrounds provides a rare and unique perspective and knowledge base for all of the services we provide.  Arrowhead Interactive’s leadership personnel are:


James D. Ivory

James is a faculty member in the Department of Communication at Virginia Tech and a co-founder of Arrowhead Interactive.  James’ primary roles with Arrowhead Interactive are in conceptual product design and market research and analysis. James has conducted market research and web production services for client from several industries. James’ research at Virginia Tech deals with the social and psychological dimensions of media, particularly the content and effects of video games, virtual environments, and simulations. He directs the Virginia Tech Gaming and Media Effects Research Laboratory.  James has a Ph.D. in Mass Communication from the University of North Carolina at Chapel Hill.


Craig Bucher

Craig is a faculty member at the Virginia Tech Transportation Institute and a co-founder of Arrowhead Interactive.  Craig’s primary roles with Arrowhead Interactive are in software design and computer programming. Craig has extensive programming and design experience in applications ranging from large-scale industrial hardware testing to mobile applications.  Craig has also designed software applications to facilitate human factors research in a number of settings. Craig also owns BuksApps, a mobile application development company that partners with Arrowhead Interactive to produce software products.  Craig has a B.S. in mechanical engineering from Virginia Tech.


Jarrod Williams

Jarrod is a board certified Emergency Medicine Physician who lives and practices in the Columbus, Ohio area and a co-founder of Arrowhead Interactive. Jarrod’s primary roles with Arrowhead Interactive are in development of health and medical products and training services, investor relations, and conceptual design. He received his undergraduate and medical training at The Ohio State University and University of Cincinnati College of Medicine, respectively, and has a special interest in medical education, wellness, and functional medicine.